If you’ve ever read a blog post, you’ve consumed content from a thought leader that is an expert in their industry. Chances are if the blog post was written effectively, you came away with helpful knowledge and a positive opinion about the writer or brand that produced the content.

Anyone can connect with their audience through blogging and enjoy the myriad benefits that blogging provides: organic traffic from search engines, promotional content for social media, and recognition from a new audience you haven’t tapped into yet.

If you’ve heard about blogging but are a beginner and don’t know where to start, the time for excuses is over. Not only can you create an SEO-friendly blog, but we’ll cover how to write and manage your business's blog as well as provide helpful templates to simplify your blogging efforts.

Let's get started with an important question.

Blogging may mean different things depending on your niche — so let’s begin with this definition.

A blog post is any article, news piece, or guide that's published in the blog section of a website. A blog post typically covers a specific topic or query, is educational in nature, ranges from 600 to 2,000+ words, and contains other media types such as images, videos, infographics, and interactive charts.

Blog posts allow you and your business to publish insights, thoughts, and stories on your website about any topic. They can help you boost brand awareness, credibility, conversions, and revenue. Most importantly, they can help you drive traffic to your website.

But in order to begin making posts for a blog — you have to learn how to start one, first. Let’s dive in.

1. Understand your audience.
Before you start writing your blog post, make sure you have a clear understanding of your target audience. To do so, take the following steps.

Ask yourself exploratory questions.

To discover your audience, ask questions like: Who are they? Are they like me, or do I know someone like them? What do they want to know about? What will resonate with them?

Jot down your notes in a notepad or a document. This is the time to brainstorm audience attributes from scratch, no matter how out of left field they may feel. You should also think about your audience's age, background, goals, and challenges at this stage.

Carry out market research.
Doing market research sounds like a big task, but in truth, it can be as simple as accessing a social media platform and browsing user and blog profiles that match with your potential audience.

Use market research tools to begin uncovering more specific information about your audience — or to confirm a hunch or a piece of information you already knew. For instance, if you wanted to create a blog about work-from-home hacks, you can make the reasonable assumption that your audience will be mostly Gen Zers and Millennials. But it’s important to confirm this information through research.

Create formal buyer personas.
Once you’ve brainstormed and carried out market research, it’s time to create formal buyer personas. It’s important because what you know about your buyer personas and their interests will inform the brainstorming process for blog posts.

For instance, if your readers are Millennials looking to start a business, you probably don't need to provide them with information about getting started on social media — most of them already have that down.

You might, however, want to give them information about how to adjust their social media approach (for example — from what may be a casual, personal approach to a more business-savvy, networking-focused approach). That kind of tweak is what helps you publish content about the topics your audience really wants and needs.

What better way to draw inspiration than to look at your well-established competition?

It’s worth taking a look at popular, highly reviewed blogs because their strategy and execution is what got them to grow in credibility. The purpose of doing this isn’t to copy these elements, but to gain better insight into what readers appreciate in a quality blog.

When you find a competitor’s blog, take the following steps:

Determine whether they’re actually a direct competitor.
A blog’s audience, niche, and specific slant determine whether they're actually your competitor. But the most important of these is their audience. If they serve a completely different public than you, then they’re likely not a competitor. That is why it’s important to define your buyer personas before taking other steps in the blog creation process.

Look at the blog’s branding, color palette, and theme.
Once you determine that they’re your competitor, it’s time to take note of their techniques so that you can capture a similar readership. Colors and themes play a huge role in whether you seem like part of a niche — for instance, a blog about eco-friendly products should likely use earthy tones instead of bright, unnatural colors such as neon yellow or pink.

Analyze the tone and writing style of the competition.
Take note of your competition’s copywriting. Is it something you feel like you can successfully emulate? Does it ring true to the type of blog you’d like to create? What do readers most respond to? For most, creating a tech blog might be an excellent idea, but if journalistic, review-based writing doesn’t work for you, then that might not be a good fit. Be aware of what you can feasibly execute or hire freelance writers.

3. Determine what topics you’ll cover.
Before you write anything, pick a topic you’d like to write about. The topic can be pretty general to start as you find your desired niche in blogging.

Here are some ways to choose topics to cover.

Find out which topics your competitors often cover.
One easy way to choose topics for your blog is to simply learn what other blogs are writing about. After you determine your competitors, go through their archive and category pages, and try to find out which topics they most often publish content about. From there, you can create a tentative list to explore further. You might find, for instance, that a competitor only covers surface-level information about a subject. In your blog, you can dive more deeply and offer more value to readers.

Choose topics you understand well.
No matter what type of blog you start, you want to ensure you know the topic well enough to write authoritatively about it. Rather than choosing a topic you’ll need to research as you write, think about those that come most naturally to you. What has your professional experience been like so far? What are your hobbies? What did you study in college? These can all give rise to potential topics you can cover in depth.

Ensure the topics are relevant to your readership.
You may find that you hold deep expertise in various topics, but how relevant are they to the audience you understood back in step one? If you’re not serving their needs, then you’d be shouting into a void — or, worse, attracting the wrong readership. For that reason, after identifying the topics you can feasibly write about, ask yourself whether those are subjects your audience would like to explore.

Do preliminary keyword research.
Keyword research is the process of searching for topics using a keyword research tool, then determining whether there is demand by looking at each topic’s (or keyword’s) search volume. If you found the perfect topics that are the perfect cross between your expertise and your reader’s needs, you’ve struck gold — but the gold will have no value unless people are searching for those terms. Only then can you capture the audience that is waiting out there.

4. Identify your unique angle.
What perspective do you bring that makes you stand out from the crowd? This is key to determining the trajectory of your blog’s future, and there are many avenues to choose in the process.

Here’s how you can find your unique selling proposition in crowded blogging niches:

Write a professional and personal bio.
Knowing your own history and experience is essential to determine your unique slant. To get started, write a professional bio that explains, at length, who you are and which experiences most inform your blogging efforts. While I could write a lengthy exposition about my childhood, that history isn’t essential unless I’m launching a blog about raising children.

What unique experience makes you a trusted expert or thought leader on the topic? You can use your answers to that question to find your angle. Use this information to populate your “About me” page on your blog and share more about yourself.

Determine the special problem you will solve for readers.
Your readers won’t trust you or return to you unless you actively help them solve a problem. As you try to find your angle, think about ways you can help your audience surmount challenges typically associated with the topics you’ve chosen for your blog. For instance, if you’re creating a blog about sustainability, then you might help readers learn how they can compost organic materials in their home.

Choose an editorial approach.
Will you share your opinions on trending debates? Teach your readers how to do something? Compare or share original research? The editorial approach you choose will in part be informed by the topics you cover on your blog and the problems you’re helping your readers solve. If your blog is about marketing trends and your goal is to keep marketers up-to-date on the latest changes, then your editorial approach should be journalistic in nature. This is only one example of how to choose a technique.

5. Name your blog.
This is your opportunity to get creative and make a name that gives readers an idea of what to expect from your blog. Some tips on how to choose your blog name include:

Keep your blog name easy to say and spell.
No need to get complicated at all with your name, though it might be tempting, since there are so many blogs out there. While choosing a unique name is essential, it’s also important to choose one that is easy to memorize for readers. It should also be simple to remember as an URL (which will come into play in the next step).

Link your blog name to your brand message.
The more related your blog’s name is to the topics you cover, the better. For instance, DIY MFA is all about writers doing their own Master of Fine Arts in writing at home. The brand’s message is all about delving deep into one’s writing practice without needing a formal degree. Try to do something similar for your own blog name: Alluding to your blog’s message, value proposition, and covered topics in one sweep.

Consider what your target audience is looking for.
Your blog name should tie directly into what your readers want to achieve, learn, or solve. DIY MFA is about writers who don’t have the money for graduate school, but who still want to develop their writing skills. The HubSpot Marketing blog is — you guessed it — about marketing trends and tips.

It’s okay if your blog name feels “too straightforward.” Straightforward names accurately communicate what you’re about and effectively attract the right audience.

If you still need more assistance, try using a blog name generator. One last tip: Make sure the name you come up with isn’t already taken, as it could lessen your visibility and confuse readers looking for your content.

6. Create your blog domain.
A domain is a part of the web address nomenclature someone would use to find your website or a page of your website online.

Your blog's domain will look like this: www.yourblog.com. The name between the two periods is up to you, as long as this domain name doesn't yet exist on the internet.

Want to create a subdomain for your blog? If you already own a cooking business at www.yourcompany.com, you might create a blog that looks like create a free blog this: blog.yourcompany.com. In other words, your blog's subdomain will live in its own section of yourcompany.com.

Some CMS platforms offer subdomains as a free service, where your blog lives on the CMS, rather than your business's website. For example, it might look like this: yourblog.contentmanagementsystem.com. However, to create a subdomain that belongs to your company website, register the subdomain with a website host.

Most website hosting services charge very little to host an original domain — in fact, website costs can be as inexpensive as $3 per month when you commit to a 36-month term.
 

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To obtain the most out of the venture through one of Europe’s most intriguing capitals, currently being the last divided metropolis on the earth that dates back to your Bronze Age, you ought to have a walk in its outdated town and find out this accurate gem of the old metropolis. The aged city centre, surrounded by Venetian Partitions relationship from 1567, is full of artwork, culture and architecture, with museums, galleries, retailers, bars and places to eat nestled in slim alleys. Town’s historic past unfolds into a singular labyrinth of outdated churches and medieval structures.

Considered one of Nicosia’s most popular regions is Ledra Avenue. This cobbled region is often a high Road brimming with tradition with retailers, community cafés and bars. Almost all of the properties right here even now have their 18th century charm. Parallel for the bustling Ledra Road, operates Onasagorou Avenue, providing a more genuine experience of the city. Don’t overlook the “Persons of Cyprus” Avenue artwork on Pythonos Avenue, off Onasogarou. The street results in Phaneromeni Church Square; perch for coffee below. At Laiki Geitonia, you’ll Obtain your souvenirs and free maps in the tourist Business office. You’ll come across various old ladies promoting their embroidery here. At Ermou Street, you’ll walk above Nicosia’s previous river (it was once a river all through Venetian rule). You’ll find numerous craftsmen right here, Operating in modest get the job done Areas. When below, take a look at the Centre of Visible Arts & Exploration, a System to check out the cultural heritage of Cyprus by artwork, publications and pictures. The check out from its roof backyard, Specifically in the course of sunset is mesmerising- you'll be able to see the tiled roofs, mosques and monuments of old Nicosia. Chrysaliniotissa space, centred within the Panayia Chrysaliniotissa Church is likewise well worth the check out. It’s a picturesque neighbourhood well worth the stroll if only to admire the colourful flower pots outside residences and the 20th century Cypriot urban architecture. Spot the development 12 months of every developing on their façade and odor the jasmine.

MUSEUMS

Immerse by yourself inside the rich record from the island and pay a visit to the aged Archbishop’s Palace (1 Archibishop Kyprianou Sq.) that hosts the Byzantine Museum along with the Archbishopric’s Library. Within sight, you'll find the Museum of Folks Art as well as Hadjigeorgakis Kornesios Mansion (20 Patriarchou Grigoriou) that operates as an Ethonological Museum. The Leventis Municipal Museum (fifteen-17 Ippokratous Avenue, Laiki Geitonia, 22661475), provides a long lasting exhibition recording the history with the money from 3900 BC. The Museum of the Heritage of Cypriot Coinage (86-90 Phaneromenis, 22128157) located in the Bank of Cyprus Cultural Basis provides a presentation of greater than five hundred coins, divided in 9 chronological periods tracing Cyprus’ tumultuous heritage, from the initial cash minted within the island in the 6th century BC to the existing working day. Check out the ebost2.sg-host.com/museums Internet site to learn more about all of the museums in town.

Artwork GALLERIES

Nicosia is bursting with the seams with great modern day artwork galleries and ground breaking exhibition spaces. Based in a space Positioned at a nodal issue between the aged metropolis of Nicosia and its declining modern day industrial centre, Stage Centre for Up to date Art is a non-gain organisation involved in the Inventive support and promotion of various fields of present-day cultural output, such as the arts, architecture, film, songs and seem, efficiency, discourse and believed. Thkio Ppalies in Pallouriotissa (close by to the aged town) is usually a job Area situated in Nicosia Established by photographer Stelios Kallinikou and Peter Eramian. To be a Innovative hub, Thkio Ppalies aspires to construct and evolve Lively networks concerning artists, artwork spaces and organisations, each inside Cyprus and internationally. Lots of Visible arts jobs and exhibitions occur below. is not gallery is an artist-operate Room that celebrates fine and used arts, and encourages new and revolutionary is effective of younger Cypriot and European artists, located in old Nicosia. It encourages “du jour” tendencies in art, such as the alternating artwork sector from the thematic group exhibitions Cheap Artwork plus a.I.P. (Artists in Print). NiMAC (Nicosia Municipal Arts Centre, Connected to the Pierides Basis) will be the oldest and largest Modern day Art Centre with the island, inaugurated 1994. The Centre has organised a lot more than eighty exhibitions of contemporary and Free Cyprus Blog modern art Using the participation of nicely-recognized artists from Cyprus and abroad. ΓΚΑΡΑΖ – Garage Artwork Place was Established in 2016 inside of a fifties making renovated to a modern multicultural art space on Ammochostou Avenue in outdated Nicosia. It aims to host art and theatre tasks by young artists.

Church buildings

Church buildings inside the previous city have a big historic and architectural precedence and therefore are worth the stop by. Head to Trypiotis Church that dates back again to 1695, Faneromeni Church, the Cross of Missirikos – an previous Byzantine church with gothic Italian components which was transformed into Araplar Mosque in 1571. Cyprus Tourist Blog Also noteworthy may be the Armenian Church and Monastery (Notre Dame de Tyre) that was at first a nunnery in the course of the 13th century. This particular church has architectural things through the 14th century. On the Omerie Area you will see the notable landmarks Omerie Mosque and also the Baths. The only real Section of the Mosque that belongs to the original 14th century setting up, the constructing was originally the Augustinian Church of St Mary, could be the door of the most crucial entrance. If you need to enter, you should take off your footwear.

To have the most out within your undertaking by means of certainly one of Europe’s most intriguing capitals, remaining the last divided town on the globe that dates back again into the Bronze Age, you ought to have a stroll in its aged town and find this accurate gem of the old metropolis. The aged city centre, surrounded by Venetian Partitions relationship from 1567, is filled with artwork, culture and architecture, with museums, galleries, retailers, bars and places to eat nestled in narrow alleys. Town’s historic past unfolds into a singular labyrinth of outdated church buildings and medieval buildings.

Considered one of Nicosia’s most popular regions is Ledra Avenue. This cobbled region is often a high Road brimming with custom with retailers, regional cafés and bars. Many of the properties here nevertheless have their 18th century attraction. Parallel to the bustling Ledra Road, runs Onasagorou Road, providing a more genuine working experience of the city. Don’t skip the “Men and women of Cyprus” Avenue artwork on Pythonos Avenue, off Onasogarou. The street results in Phaneromeni Church Square; perch for coffee below. At Laiki Geitonia, you’ll Obtain your souvenirs and free maps in the tourist Business office. You’ll come across a lot of aged females selling their embroidery right here. At Ermou Road, you’ll stroll in excess of Nicosia’s outdated river (it was once a river during Venetian rule). You’ll find many craftsmen right here, Functioning in tiny operate spaces. Even though listed here, check out the Centre of Visual Arts & Investigation, a platform to investigate the cultural heritage of Cyprus by means of art, books and photographs. The view from its roof garden, especially during sunset is mesmerising- you can begin to see the tiled roofs, mosques and monuments of aged Nicosia. Chrysaliniotissa place, centred round the Panayia Chrysaliniotissa Church can be well worth the go to. It’s a picturesque neighbourhood worth the stroll if only to admire the colourful flower pots outside the house residences along with the 20th century Cypriot urban architecture. Location the development yr of each setting up on their own façade and scent the jasmine.

MUSEUMS

Immerse your self in the loaded historical past in the island and visit the aged Archbishop’s Palace (1 Archibishop Kyprianou Square) that hosts the Byzantine Museum as well as Archbishopric’s Library. Within reach, you could find the Museum of Folk Artwork along with the Hadjigeorgakis Kornesios Mansion (20 Patriarchou Grigoriou) that operates being an Ethonological Museum. The Leventis Municipal Museum (15-seventeen Ippokratous Road, Laiki Geitonia, 22661475), features a long-lasting exhibition recording the historical past from the cash from 3900 BC. The Museum on the History of Cypriot Coinage (86-ninety Phaneromenis, 22128157) found in the Lender of Cyprus Cultural Foundation provides a presentation of over five hundred coins, divided in 9 chronological intervals tracing Cyprus’ tumultuous record, from the primary coins minted about the island within the sixth century BC towards the current day. Check out the ebost2.sg-host.com/museums Web site to see more about the many museums in the city.

Artwork GALLERIES

Nicosia is bursting Cyprus Tourist Blog at the seams Ledra Street Cyprus with wonderful contemporary art galleries and ground breaking exhibition Areas. Based in a space Found at a nodal position between the previous town of Nicosia and its declining contemporary business centre, Point Centre for Up to date Artwork is really a non-income organisation linked to the Imaginative guidance and promotion of various fields of modern day cultural output, including the arts, architecture, film, tunes and seem, overall performance, discourse and considered. Thkio Ppalies in Pallouriotissa (within sight to the previous metropolis) is usually a venture Area located in Nicosia Established by photographer Stelios Kallinikou and Peter Eramian. As a Imaginative hub, Thkio Ppalies aspires to create and evolve Lively networks concerning artists, art spaces and organisations, the two in Cyprus and internationally. Quite a few Visible arts jobs and exhibitions take place right here. just isn't gallery is undoubtedly an artist-operate Place that celebrates great and applied arts, and encourages new and innovative functions of young Cypriot and European artists, located in previous Nicosia. It promotes “du jour” tendencies in art, such as the alternating art industry throughout the thematic group exhibitions Low-cost Art as well as a.I.P. (Artists in Print). NiMAC (Nicosia Municipal Arts Centre, Linked to the Pierides Basis) would be the oldest and most significant Modern day Artwork Centre on the island, inaugurated 1994. The Centre has organised a lot more than 80 exhibitions of contemporary and modern art Using the participation of well-known artists from Cyprus and overseas. ΓΚΑΡΑΖ – Garage Artwork Place was Launched in 2016 within a 1950s developing renovated to a modern multicultural artwork Place on Ammochostou Road in previous Nicosia. It aims to host artwork and theatre jobs by younger artists.

CHURCHES

Churches in the aged city carry a huge historic and architectural priority and therefore are worth the stop by. Head to Trypiotis Church that dates back again to 1695, Faneromeni Church, the Cross of Missirikos – an previous Byzantine church with gothic Italian components which was transformed into Araplar Mosque in 1571. Also noteworthy may be the Armenian Church and Monastery (Notre Dame de Tyre) that was at first a nunnery in the course of the 13th century. This individual church has architectural things through the 14th century. In the Omerie Area you can find the notable landmarks Omerie Mosque and the Baths. The only real Portion of the Mosque that belongs to the original 14th century making, the creating was originally the Augustinian Church of St Mary, could be the door of the most crucial entrance. If you'd like to enter, you have to choose off your footwear.

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